Task 1
Define and summarise the following
range of creative production briefs:
· Contractual
– A contractual brief is a type of brief
or contract where a media company is employed by the client in order to
complete a project within the brief which is set to specific guidelines which
the media company must follow. It will be very important for the media
company to follow these guidelines and do exactly what the client states
within the brief, if they fail to do so this can result in a breach of
contract and the company could face legal actions.
“http://creativemediaatjt.blogspot.co.uk/2013/03/negotiated-brief.html” |
· Negotiated
- This is where a client will advertise their brief and a production company
will bring together a proposal that they will pitch to the client, there
could be multiple pitches to the client from many different companies, so the
client will then get the chance to choose the proposal that they think best
suits their brief and offer the job to that production company.
“http://creativemediaatjt.blogspot.co.uk/2013/03/negotiated-brief.html” |
· Formal
– This this where a media company is given a brief by the client which
outlines the product which they are wanting to be made. This brief is very
open and only gives enough information to be able to produce the product, any
issues or information that the media company would like to go over can be
discussed during the negotiations with the client. Both the client and the
company employed by them will formally agree on the project and the brief but
it cannot always be legally binding.
“http://creativemediaatjt.blogspot.co.uk/2013/03/negotiated-brief.html” |
· Informal
– An informal brief is not documented and is usually of the verbal kind. It
is where the client and the company which they have employed simply discuss
the requirements for the product they will be making and ultimately agrees
upon the project.
“http://creativemediaatjt.blogspot.co.uk/2013/03/negotiated-brief.html”
· Commission
– This brief is where a large media company will employ an other independent
media company to create and produce the product for them, and after the
product has been made the larger company may go on to be use the product for
an external client who will pay the independent media company for making the
product and they could even get a cut of the royalties too. The brief is not
negotiated between the company and the client, however is negotiated between
the two media companies.
“http://creativemediaatjt.blogspot.co.uk/2013/03/negotiated-brief.html”
· Tender
– This is where a client will advertise their brief
and a production company will bring together a proposal that they will pitch
to the client, there could be multiple pitches to the client from many
different companies, so the client will then get the chance to choose the
proposal that they think best suits their brief and offer the job to that
production company.
“http://creativemediaatjt.blogspot.co.uk/2013/03/negotiated-brief.html”
· Co-operative
– Within this type of brief there are usually two or more companies that are
hired by the client to work to the brief they have written for the specific
project they want to be completed. After both companies have received the
brief they can then proceed to work together to produce the product. If there
is a disagreement or conflict in ideas there can be a negotiated brief in
order to resolve these issues.
“http://creativemediaatjt.blogspot.co.uk/2013/03/negotiated-brief.html”
· Competition
- This is where a client can put their brief out so it can be accessed by all
of the different production companies that are participating. It can
sometimes been seen as a free competition as each production company will
complete the brief and the client can then judge which company has the best
project and as an award they have it published. “http://creativemediaatjt.blogspot.co.uk/2013/03/negotiated-brief.html”
|
In addition, you must also provide a
summary of professional self-development opportunities working to each of the
briefs would provide for you in the following categories:
· Communication: I can develop my communication
skills by talking with my team members and my tutor, discussing what the
project requires, and giving different ideas for our project.
· Time Management: Time management can be developed
easily by planning a schedule of the project and sticking to it, by having a
daily work log, having a target for each day. How much work I would need to do
to meet a deadline efficiently would be easier to do with a target to aim for.
· Technical Skills: Technical skills can be developed
whilst working on a game or practice project, it can also be developed by doing
and/or watching tutorials online and asking for help too.
· Career progression: If I was to do a co-operative
brief, for example, I learn skills whilst working with people who have a
different skillset to me, and it allows me to progress as I gain more
understanding in the work place. It would then be easier for me in the
workplace as I already have some skills of communication and team work.
In addition, you must gather examples
of creative production client briefs and annotate said examples, providing
information in your own words under the following categories:
· Who is the client?
Sport-Grip Barrette Company
· What media product(s) does the client require?
A promotional Theme and advertising
campaign
· What is the timescale to deliver the product(s) to
the client?
Not specified
· Who is the intended target audience the client
wishes the product(s) to appeal to?
Female, over aged 18 to 45 with a
household income of over $30,000 (£20,000) a year and have attended further
education and they also have long hair.
· What are the legal and ethical issues relating to
the production?
Not specified
· What constraints do you have to work within
(budget, length of product, format)?
There is not a budget specified or a
length.
The format is clear and precise; it
gets straight to the point
· Who is the client?
Unknown
· What media product(s) does the client require?
Advertisements
· What is the timescale to deliver the product(s) to
the client?
There is none specified
· Who is the intended target audience the client
wishes the product(s) to appeal to?
15 – 35 year olds, males and females,
who listen to music a lot, to whatever lifestyle they have, and anyone who will
listen to music with ear/head phones anytime who want a good clear sound
· What are the legal and ethical issues relating to
the production?
It must have the Skull candy logo,
slogan, and website stated in the advert
· What constraints do you have to work within
(budget, length of product, format)?
There isn’t a budget, length or a specific
format for advertisement
· Who is the client?
Red cell.
· What media product(s) does the client require?
A TV advert/s for Iceland
· What is the timescale to deliver the product(s) to
the client?
There is none specified
· Who is the intended target audience the client
wishes the product(s) to appeal to?
The typical mother
· What are the legal and ethical issues relating to
the production?
It must have the Iceland log, ad slogan
involved
· What constraints do you have to work within
(budget, length of product, format)?
There is no budget, length or specific
format of advert
· Who is the client?
Beaton Chemicals
· What media product(s) does the client require?
A 12-page, 6-colour corporate brochure
· What is the timescale to deliver the product(s) to
the client?
There is none specified
· Who is the intended target audience the client
wishes the product(s) to appeal to?
The printing Industry or independent
graphic consultants.
· What are the legal and ethical issues relating to
the production?
Clear all financial information with
legal
· What constraints do you have to work within
(budget, length of product, format)?
There is no budget or length of product
specified however the format is clear and stated as; the brochure must communicate
information about Benton chemicals Inc.
· Who is the client?
TOMS
· What media product(s) does the client require?
An advertisement campaign of sorts to
advertise the shoes
· What is the timescale to deliver the product(s) to
the client?
There is none specified
· Who is the intended target audience the client
wishes the product(s) to appeal to?
Changers; people who want to help
others or change things for the better
· What are the legal and ethical issues relating to
the production?
The logo, name of the brand and the
shoes must be shown plenty of times.
· What constraints do you have to work within
(budget, length of product, format)?
There is no budget specified. The length
of product is not specified. But the format had a very happy, giving and caring
tone to the adverts.
· Who is the client?
DOVE
· What media product(s) does the client require?
And advertisement of sorts stating that
Dove is the brand to make people feel beautiful
· What is the timescale to deliver the product(s) to
the client?
There is none specified
· Who is the intended target audience the client
wishes the product(s) to appeal to?
Women who don’t want to change their beauty
but to enhance it or to show it off or the average woman
· What are the legal and ethical issues relating to
the production?
Dove’s logo and products must be shown
plenty of times
· What constraints do you have to work within
(budget, length of product, format)?
The budget and length aren’t specified.
But the format is clearly stated
· Who is the client?
Hush Puppies
· What media product(s) does the client require?
An advertisement campaign
· What is the timescale to deliver the product(s) to
the client?
There is not one specified
· Who is the intended target audience the client
wishes the product(s) to appeal to?
Males and females aged 20 – 40,
· What are the legal and ethical issues relating to
the production?
The hush puppies name and logo must be
used
· What constraints do you have to work within
(budget, length of product, format)?
There isn’t a budget or length or
product specified but the format is a caring and saying that their clothes are
the best fit for you
· Who is the client?
Stumptown Coffee Roasters
· What media product(s) does the client require?
An advertisement for the target
audience and more
· What is the timescale to deliver the product(s) to
the client?
There is not one specified
· Who is the intended target audience the client
wishes the product(s) to appeal to?
25 – 35 year olds who enjoy premium and
good priced coffee
· What are the legal and ethical issues relating to
the production?
The name and logo of the brand must be
used in a good and enjoyable way
· What constraints do you have to work within
(budget, length of product, format)?
There is no budget or length, but the
format is clearly stated that their coffee is the finest and tastiest of all
coffees
·
Who is the
client?
Red cell.
·
What media
product(s) does the client require?
A TV
advert/s for Iceland.
·
What is the
timescale to deliver the product(s) to the client?
There is
none specified
·
Who is the
intended target audience the client wishes the product(s) to appeal to?
The typical
mother
·
What are the
legal and ethical issues relating to the production?
It must have
the Iceland log, ad slogan involved.
·
What
constraints do you have to work within (budget, length of product, format)?
There is no
budget, length or specific format of advert.